No Frills isn’t the first brand to release an album using a popular campaign as its springboard. Other campaign partners include SNDWRx and The Vanity. No Frills is promoting the album with a fun new spot that resembles a vintage K-Tel ad, complete with a scroll featuring all of the song titles and soundbites from selected songs.
It is available as a free download on streaming services including Spotify and Apple Music, while consumers can also get a free download-as well as exclusive flyer offers-delivered directly to their phone by texting “album” to FRILLLS (374557). It’s not Taylor Swift’s Folklore, or even Beyonce’s Lemonade, but No Frills has dropped what is undoubtably the biggest surprise album ever by a major Canadian grocery retailer.īuilding on the success of its “A Cart Apart” track, which has garnered nearly 2.3 million views on YouTube since it dropped in May, the Loblaw Companies Limited banner has just released what it describes as the “definitive discount collection.”ĭeveloped with agency partner John St., Haulin’ State of Mind is a 13-track album featuring grocery-specific songs like “Bananas” (sample lyric: “Bananas/the portable fruit/put ‘em in a smoothie/or your cold-pressed juice”) and “Low Bills” (“cashier’s name is Rita/says the prices won’t be beat, yeah/free parking, forget the street, ha/new deals every week, uh”).Īnd unlike another surprise album, U2’s Songs of Innocence, this one won’t show up on your computer or phone unnannounced.
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